September 30, 2020

Guiness Ghana launches 60th anniversary with a pledge to build lasting legacy

Ghana’s leading total beverage company, Guinness Ghana, has launched its diamond jubilee anniversary celebration.

At a virtual event, management of the company reiterated the firm’s contribution to Ghana’s economic development for the past 60 years as well as its plans for the years ahead.

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Managing Director of the company, Gavin Pike, said, “It has been an exciting 60 years’ journey. Going forward, I believe it is time we move beyond operating a business, to building a legacy that will live on for generations to come.”

“One of the areas we have begun to do that is on diversity and inclusion. I am happy to report that 99 percent of our workforce are Ghanaian. In addition, 60% of all management positions are occupied by women, a culture we are committed to keeping while ensuring a strong diversity playing field,” Mr. Gavin Pike added.

In its commitment to government’s policy initiative to incorporate the use of local raw materials for the production of beverages, Guinness Ghana, has implemented its Local Raw Material (LRM) sourcing initiative which has grown steadily, from 12% in 2012 to 55% in 2019, a figure that is expected to rise to 70% by the end of 2020.

Corporate Affairs Director, Madam Sylvia Owusu-Ankomah, speaking on the company’s LRM initiative, said Guiness Ghana is the nation’s largest user of local raw materials in the brewery and beverage industry in Ghana.”

She said the company has impacted the lives of farmers by upgrading their skills across the value chain and creating sustainable income that positively affects the economic welfare of their families and communities.

“If serving our communities for 60 years, is what it takes to be the market leaders and the only total beverage producing company in Ghana, then with no iota of doubt, we are ready to continuously serve for mutually beneficial relationships between Guinness Ghana and its partner communities,” said Madam Sylvia Owusu – Ankomah.

Established in 1960, Guiness Ghana has evolved and built its success on a portfolio of 33 brands with 35 key distributors nationwide and a sales footprint in 37,000 outlets.

Source: Business